about 'wichcraft

get to know us

Anniversary Videos - 3 Founders Together

the ’wichcraft menu includes sandwiches, soups, salads, and pastries – all made from scratch daily. we prepare almost everything in our own kitchen, which allows us to hand pick each ingredient and ensure unparalleled quality. we slow roast, braise, and poach our sandwich meats; and we bake pastries and assemble signature cream’wiches each morning. whenever possible we work with small producers, use greenmarket vegetables and serve sustainably raised meat. and when there’s a great local artisanal item that just can’t be improved upon it very likely may end up on the menu. even our beverages come from companies that share our commitment to quality, including coffee from la colombe, soda from boylan bottling company and teas from mighty leaf.

one of our goals has always been to change the perception that exceptional food should be “experienced” in a formal atmosphere and with great ceremony, so ’wichcraft guests enjoy their meals in a casual setting at an affordable price. they can always expect to walk into a beautifully designed space and receive a friendly greeting from our professional staff.

BBQ-&-You-in-Bryant-Park_494x315our cold sandwiches and baked goods are a delicious and quick option for someone on the go; those with a few minutes to spare might try a hot or pressed sandwich – it will be cooked to order in about 8 minutes.

after ordering at the counter guests are welcome to sit down, relax and even catch up on their reading as they peruse our selection of magazines or get some work done using our free wi-fi. within a few minutes a delicious meal will arrive at their table.

today ’wichcraft remains privately held by its founding team. while we love expanding into new neighborhoods, our growth is controlled so that our focus always remains on quality. our stores, located in new york city and san francisco, offer dine-in seating, take-out, delivery and catering service.

learn more about 'wichcraft

  • our story

    ’wichcraft was founded in 2003 by partners sisha ortuzar, jeffrey zurofsky, and tom colicchio, chef and owner of the craft family of restaurants and head judge of bravo’s top chef. the three had a long history of working together in fine dining restaurants such as manhat...

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  • our team

    meet the leaders of the company.

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  • tom colicchio

    tom colicchio spent his childhood immersed in food, cooking with his mother and grandmother.  it was his father, however, who suggested that he make a career of it. tom taught himself to cook with the help of jacques pépin’s legendary illustrated manuals on french cookin...

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  • riverpark

    from the same founding team who brought you 'wichcraft is riverpark, an unparalleled fine dining experience on the east side of manhattan. located on a unique garden plaza with romantic east river views, riverpark represents a dynamic culinary destination in manhattan’s...

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  • in the press

    'wichcraft is in the news! for media inquiries, please contact press@wichcraft.com.    

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  • community

    ’wichcraft stores have strong ties to the neighborhoods in which they’re located. whether it’s guiding local high school interns through a summer program, sponsoring hunger relief fundraisers, or supporting local farmers and artisanal food producers by showcasing their...

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  • careers at 'wichcraft

    at ’wichcraft our employees are at the core of everything we do, not just in theory but also in practice. we know that when we first and foremost take great care of our own team they will in turn take great care of our guests. we approach our business from a teamwork persp...

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  • contact

    hey, there! have something you want to tell us? fill in this form and we'll get back to you right away. if you would like to speak with a guest services representative, give us a call: (212) 780-0577

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